Dr William (Bill) Kaye-Blake, chief economist at PricewaterhouseCoopers New Zealand (PwC NZ), is based in Wellington. He has been studying food and agriculture for 25 years and is currently involved in interdisciplinary and international research on agri-food value chains, overseas consumer trends, and pathways for sustainable and resilient agriculture. Bill leads the economics consulting team in Wellington for PwC NZ and has contributed to consulting projects in Australia, China, New Zealand and the United States. He is also an honorary associate professor at Lincoln University and lectures in the executive MBA programme at Massey University.